New Opportunities for Yoga Teachers
There’s new jobs for yoga teachers popping up all over the place. It’s all about teaching in the workplace or, in other words, ‘corporate yoga‘.25 Employers are beginning to see the benefits of offering yoga to their employees on lunch breaks, before and after work hours. They’re using rooftops, boardrooms and foyers to house the classes and inviting instructors in to teach the classes. This is a goldmine for yoga instructors (sorry, I get really excited about potentially uber-cool teaching opportunities!)
In the last few years, I’ve picked up a few of these opportunities myself. I’ve taught school employees in the boardroom of the local school board and local judges in the abandoned courthouse library. Both of these opportunities have paid me greater than an average studio class, have been consistent gigs, and have been super enjoyable as I’ve been able to get to know the students really well. After doing this for a little while now, I’ve compiled a few tips to help you get started if you’re venturing into corporate yoga:
1) Negotiate your rate.
Chances are, a corporation will have no idea what to pay you because they’ve never hired a yoga instructor before so don’t be afraid to make the conversation open. Consider the time you’re putting into the classes and the number of people who will be taking the class. Also consider how long the term is- is this just a monthly class for the summer? Or is it a weekly class indefinitely?
2) Seek out jobs, don’t wait for them to come to you.
As corporate yoga is a relatively new concept, many workplaces have never even thought about bringing on a yoga instructor to teach classes. This doesn’t mean they’ll be opposed to the idea, in fact, they might think it’s genius! So, don’t be afraid to put yourself out there and approach companies throughout your town. Or, ask your students if any of them work at a place that would consider hosting a yoga class.
3) Teach to your students.
It will take a few classes to work this out and it might be tricky at first as some students could have lots of yoga experience and some could have none. Try to assess this as quickly as possible and do your best to teach THEM at their level. Be ready to step out of your comfort zone as your stock ‘power’ or ‘Hatha’ class might not work in this environment or for your students. Let me give you an example. A few weeks into my corporate yoga contract for the judges, I learned that they enjoy gentle stretching but also want a few basic strengthening, standing postures to get the blood flowing and the muscles working. I was happy to make those changes. The classes I teach them are unlike any other classes I teach because they’re unique to the students’ tastes and preferences. They feel custom and the judges love this!
Corporate yoga can be an excellent way to build loyal clientele, put some cash in your pocket, and get some experience teaching consistent classes. Plus, you often get the chance to introduce yoga to people who would never try it in a studio setting!
Whether you’re a brand new instructor or a seasoned yoga veteran, I encourage you to take advantage of the current corporate yoga boom. Let’s bring more yoga to more people in more places!
p.s. If you are looking for more great business building ideas and tools to help you craft your unique yoga career, check out our Manifest Your Dharma online program and community. At the end of this 6-week program, you’ll have your very own treasure map (aka business plan) that leads to your yoga teaching bliss.
photo credit: Carolyn Coles